i m the manager of the "cinema online" and I heard a lot of good things about this site, and i expect my design to be seriously like my brand, i mean seriously.
Public with a good taste of movies, criticism pages for cinefils or simple visitors who have a passion for movies.
Our target audience is between 22-35 years old
Just a front-end design, that means home page, we like a dark pallete of colors like red and black with a cool background.
We like a design based on usability, i mean usefull and nice, we want our visitators to found the necessary information at least 3 click's on the page, that is the "3 clicks rule".
In conclusion use "kiss" method ( keep it simple )