web site for high level celebrity watches to help charities

These are iBeam brand watches but the finished product will feature the name of the celebrity, their logo or the charity.

I am the inventor of these watches (4 US patents) and every watch has a hidden magnifying lens and flashlight built in for reading and seeing in the dark. This is my private inventory and I want to do something with them to help people in places like Haiti, Africa and the US. I know a few great musicians that want to help and this will be a way for them to use their fame to promote a unique watch and contribute a portion of sales to groups that are directly helping people.

The target audience has primarily been people over 50 because of the useful features of the watch. See http://www.shopdfi.com to see how they work. But the watch is also loved by musicians, sound and light technicians, outdoor people, tattoo artists, doctors, pilots and anybody that can use instant light and magnification. This site is more for people who want a fashionable watch with hidden features and want to help people along the way. The site should be classy, kind of tech, and global in look.

Basically we need a home page and one landing page template. We will want to change the watch styles on the home page and template.
Homepage: The home page will be called mckaywatches.com – watches that give more than time. We will need to show 1 featured watch and 3 additional watches. Below each watch on the home page we will need a little info about the specs of the watch, the price, celebrity and the charity they support and there should be a link to the celebrity and the charity. Also on the home page we want to show a video clip .
Landing page template: We need a landing page to show 3 different photos of the watch, specs, a buy now button, and an area to talk about the artist and the charity they support. On the very top of the home page we should have a logo panel and three photos showing how the watch works . Again see http://www.shopdfi.com. for a rough example. Basically we want a site similar to the http://www.Shopdfi.com site but much classier and better designed. Feel free to use other images to improve the look. We need the final to be a clearly labeled PSD File, we will do the coding. This is my first project with 99designs and I hope to have many more right away so any help will be greatly appreciated and I will check the progress at least daily. Thank you, Chris. A couple of sites I like.
http://www.c14time.com
http://www.hamiltonwatch.com