B2B SearchStrategy is a brand new conference focused on providing senior marketers withthe insight and strategy they need to maximize their Search Engine MarketingROI
Project Overview: The B2B Search Strategy site isdesigned to attract registrants for the conference. Potential customers aredriven to the website by direct marketing, email promotions, advertising, and word-of-mouthor viral marketing. The site serves as the primary resource for the world’sleading B2B Search Engine Marketing information.
The B2BSearch Strategy conference provides information on how to use search engines tobetter market products/services and expand customer reach through greater onlineexposure.
People arecoming to learn, network, and strategize about their Search Engine Marketing.
As there area plethora of digital media events competing in the same space – the newwebsite should differentiate the B2B Search Strategy Summit as a one-stop shop coveringthe most valuable resources in B2B Search Engine Marketing education providing morein depth knowledge than any other Internet Marketing Conference or trainingvenue.
Directors, VPsof Marketing, and CMO’s of medium to large sized companies and DigitalMarketing Agencies
Tone and Image:
Business-like,modern, professional, memorable. Appealing to interest in learning andsucceeding at work. Create a sense of urgency, need to act now because you maybe losing money every day by not perfecting your Search Engine Marketing campaigns.It also needs to give the air of authority in B2B Search Engine Marketing,which is a specialized field.
The values ofthe business can be summarized as:
Integrity,Comprehensive Resource, Quality Information, Trust, Confidence, Expert Real-WorldAdvice and Best Practices, Global, Community Oriented, Trusted, KnowledgeExchange, Strategic Partner
The design ofall creative needs to express these values.
The tone should be friendly and inviting, aswell as professional and inspiring.
A home pageis needed that clarifies the value proposition in very simple terms and isintriguing enough to get the prospect engaged. Then the prospect can click on theappropriate tab to find out more and register.
Prefer cleanLeft Nav Bar, but may be open to Top Nav if the design dictates it.
- Press & PR
- BlogBottom Navlinks to include: All of the side nav tabs plus: FAQ, Privacy, Site Map
Sites we like:
Here are afew examples of designs we like, just to give you a sense of style preferences.Please don't copy their designs or anything specific from these sites.