Our business model is a one price, high quality, great customer service play. so we need to really ensure that people who visit out site understand why our price is "more" expensive than others. They need to understand that we do not nickle and dime them for every option they select, and that by default, we include the best options - high quality paper etc. They need to understand that if they went to any other vendor, and wanted all the options that we include for free, the total price would be more than ours.
We are not trying to create very fancy, creative, out of the box business cards. We want to create very professional, high quality, standard business cards.
I would really prefer if the main page does not scroll for a standard size screen (1280 X 1024), but if needed, lets try and keep scrolling to the minimum
Basically, once a customer finds our site, we want them to say "Wow, this is a good deal, and I understand why their price seems higher but it includes everything I want and more" and makes them call us, or click the order online button.