Our product is very specialized and our client is a motorbike enthusiast that rides a specific bike: Suzuki GSX-R, Hayabusa (Gen 2) or B-King. Client is male with some mechanical knowledge and will have an interest in improving their motorbike’s performance and may also have an interest in drag racing or road racing their bike.
Our clients will fit into at least one of these three categories: Enthusiast, Drag Racing, Road Racing. We have slightly different products for each of these three categories and this should be represented clearly on our homepage so that they know where to go to find their relevant products.
Our logo should feature prominently on the home page.
In the main body of the homepage we would like three large, visual representations of our three clients. These images should also be relevantly named (Enthusiast, Drag Racing, Road Racing). See http://www.dynaonline.com/skins/default.aspx as an example.
Links on the homepage should include:
Text on the homepage should not be a core focus, it should be quite a minimal space (2-3 lines maximum).
PLEASE SEE THE LAYOUT EXAMPLE ON THE LAST PAGE OF THE CREATIVE BRIEF ATTACHED. (Please keep this design in mind however, feel free to use some creative license, the layout is simply what we see working best but we are open to suggestions!).
1. High quality graphics
2. Masculine, sleek, modern.
3. Woolich Racing logo should be used strongly and should be central to the entire design.
4. Colours from Woolich Racing logo to be used within site. Colours to be used, specifically: Black, Red, White, Dark Grey, Blue (masculine colours).
5. Imagery to be used should represent the three different clients visiting the site: Enthusiast, Drag Racing, Road Racing.
a. This imagery should be contained in three boxes, each one representing the different client (as per sample sheet at end of this document) – we will require the rights to these images so please acquire them lawfully.
b. Imagery should represent the bikes our products are made for: Suzuki GSX-R (from 2007 model and onwards), Hayabusa (Gen 2), B-King.