Rack-A-Tiers branding is heavily influenced by our cartoon "gangster" characters which are showcased throughout our many forms of media (packaging, website, catalogues, etc.)
Our primary colors are Black (or slightly off-black) and yellow. For a better example, please see our existing website. We are, however, open to designs featuring a lighter background, if it works with our branding.
We want to expand on the theme of our current website, wherein the use of darker, more industrial imagery highlighted with textured yellows is certainly a preference.
We would like to stay away from anything that is heavily reliant on third party photography as we don't want to take away visual interest from the products.
Also, as per the attached images, ignore the color scheming of the proposed initial design. It's too bright and uses too much orange. Although we don't mind the color, it's too prominent in the included mockup.
We want to stay away from overly rounded corners as well, nothing (apart from *maybe* the search bar) needs to have a border radius any greater than 8px at the most.