packaging or label design für Alchemy Berlin Brewing

Cibo e Bevande

Craft beer brewery in ... Craft beer is beer produced in small batches 'by hand', typically a taste is achieved that is different from the large 'run of the mills' ...

I need a logo/label for a beer ... The product is craft ... The company is called "Alchemy Berlin Brewing". The slogan is "Breaching the German Law of Purity since..." Important: If you think beer logo and label (especially in Germany) - everything you think of is exactly what I DONT ... The logo/label needs to transport that this is not your traditional brewery that is competing on 'pure water' and "brewing tradition since...hundred whatever"... the exact ... It needs to be - EDGY - - DIFFERENT- - PROVOCATIVE- (... unpolished ?) Why? In my opinion ordering a beer at a bar is ok, but far less exciting compared to the latest drink the scene has embraced (... rum club mate currently). Lets make choosing a beer excting, fun and -yes- cool ... For one the product (beer) itself needs to be awesome and tasty, but also the image portrayed needs to be fresh, surprising, ... Check out Fritz Cola (a german company that is competing with a coke against Coca Cola). They achieved ... similar in the softdrinks ... In beer there is Flying Dog Brewery and BrewDog that are doing the edgy ...  I like the idea of using ... that is looking more naive and less like what any standard marketing agency will come up ...  That's it, I am curious!!

Color scheme does not ... I am thinking reds and blacks & whites ...  Please see the attached ... Update: I realize I need ... rather edgy and provocative, as my initial brief suggested! People should see the bottle/logo from far and think: I wonder what the heck this drink could be (It certainly should not look like the traditional beer) and secondly when reading close it should communicate to be different by communicating "I have been brewed rather with poison than pure mountain water"

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