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- Design influential Wine Label for our new cuvé
IT Serenity ha ottenuto il suo nuovo design della categoria etichetta di prodotto lanciando un contest:
di 1990_designDesign influential Wine Label for our new cuvé
Dai un'occhiata al contest di IT Serenity nella categoria Etichetta di Prodotto
Il brief di design
Industria
Cibo e Bevande
Idee di colore
Nome azienda
Château de La Mar
Sito esistente
https://boutique.chateau-de-la-mar.com/
Il brief di design
Nome del prodotto
Marestel "L’icône"
Descrizione del prodotto
Château de La Mar (CDLM) is a wine estate (7ha) of Savoy wine located in the heart of the Marestel cru, the flagship of Savoy. We are selling premium wines: 4 whites (same cru) and 2 reds (Pinot, Modondeuse). FOR THIS CONTEST: please work on the label for the cuvé “L’Icône”. That's our high end wine. Keep in mind that the label should be cohesive with the other "cuvés" that will be worked through a 1 to 1 project.
Descrizione della categoria e del target group che desideri raggiungere
Our target audience is wealthy middle-aged and seniors: 40 and above. Men or women who are wine lovers, even connoisseurs. With a net income above 50Keuros and well above. They know their wines and are kind of fed up with the speculating bubble around Bordeaux and burgundy wines.
Il brief di design
Caratteristiche dello stile
Il brief di design
Richieste di design
CDLM - Brief 99 Design.pdf -> Cover in detail the information. We want to design front and back labels. We want the layout of the front and back labels to be consistent across the cuvés. And play with subtle differentiating elements like a symbol or a color change in order to be able to distinguish one from another. Front label should inspire curiosity, a sense of high-end quality, very minimal. Back label should showcase the castle and its vineyard (very unique in Savoy) and legal information. Overall we are trying to find the balance between the heritage of the place and the modernity of where we want to bring our wines. We are looking to be the leader in the wine in Savoy. Size of the label (more information in the PDF): - Same size for the front and back - Portrait label Fonts : Guide de Marque Chateau de La Mar Nov 2021.pdf Page 6 -> Click on "Telecharger Polices" Cera for modernity Baskerville URW Wide for the heritage Thank you in advance for your creativity
Che cosa evitare
Too much color on one label, to standard.
Dimensioni del packaging
Width : 5-6 Heigth: 9cm
Il brief di design
Allegati
Pacchetto Platino
Ogni categoria di design offre prezzi per tutte le tasche. La categoria Etichetta di Prodotto parte da 289 €.
Tutto è iniziato con un brief di design.
Una breve guida interattiva ha aiutato il cliente a capire il suo stile di design e a descrivere esattamente le sue esigenze per la categoria etichetta di prodotto.
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Recensione del cliente
We have done multiple projects with 1990_design and all of them have been AWESOME! They are great to work with, super creative and always professional.
AJR SmithLungo il percorso, ha incontrato tantissimi designer di talento...
Riteniamo che i contest siano un modo super divertente di ottenere un design.
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