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- Cool Package design for a Ready To Drink Cóffee
rbtaipei ha ottenuto il suo nuovo design della categoria packaging di prodotto lanciando un contest:
di AndreaARTCool Package design for a Ready To Drink Cóffee
Dai un'occhiata al contest di rbtaipei nella categoria Packaging di prodotto
Il brief di design
Industria
Cibo e Bevande
Idee di colore
Altri requisiti di colore
Please get some ideas from our Brand Guidelines
Il brief di design
Nome azienda
BD FoodTech Co. Ltd.
Nome del prodotto
Same Same But Hazelnut Latte 500mg L-Carnitine Ready-to-Drink Coffee
Descrizione del prodotto
We are Same Same But an alternative beverage brand with a mission to reverse the obesity epidemic through innovative products; so, functional beverages. The product in question for this design competition is the Ready to Drink Hazelnut Latte with 500mg of L-Carnitine. It is Thailand´s 1st and only ready to drink coffee designed to lose weight. L-Carnitine has been proven by many researches to increase metabolic rate and ultimately lead to weight loss. We are the only RTD coffee in the market that has the minimum effective dose of L-Carnitine at 500mg while others add way less. With the unique Hazelnut Latte flavor and only 80 calories (no sucrose added), our product is the ideal weight loss coffee. Format: 250 ml stubby aluminum can.
Il brief di design
Descrizione della categoria e del target group che desideri raggiungere
Our target audiences are cosmopolitan Gen Y and Gen Z white collar (medium to high income) workers and students living in urban areas from 20 to 35 years old. Our coffee is meant to be enjoyed by all genders, but with a particular focus towards office ladies as they are more keen on maintaining their physique.
Il brief di design
Caratteristiche dello stile
Il brief di design
Richieste di design
We would like to design a can for the Same Same But Hazelnut Latte 500 mg L-Carnitine product. The can is the aluminum stubby can with max fill volume of 250 ml. Front Panel of the can should include: 1. Name of the Brand: Same Same But (large) 2. Product Identification: Ready to Drink Coffee (large) 3. Flavor: Hazelnut Latte Flavor 4. 500mg L-Carnitine (emphasize) 5. Volume 240ml 6. No Sucrose Added 7. GDA Panel (summarized nutritional fact bubbles) Rear Panel should include: 1. Nutritional Facts 2. QR Code (can be on the side or rear) 3. Manufacturer Information 4. Allergen Information 5. Caffeine and L-Carnitine Content
Che cosa evitare
1. Design elements that may outshine the brand name and the 500mg L-Carnine 2. Texts the directly indicate that the product can induce weight loss
Dimensioni del packaging
Width: 207.5 mm Height: 83 mm Neck lip: 17 mm
Tutto è iniziato con un brief di design.
Una breve guida interattiva ha aiutato il cliente a capire il suo stile di design e a descrivere esattamente le sue esigenze per la categoria packaging di prodotto.
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Recensione del cliente
Great elegant and yet simple designs, was able to synthesize our vision and execute, and Andrea worked quickly on implementing feedback. Great working with you!
AnonimoLungo il percorso, ha incontrato tantissimi designer di talento...
Riteniamo che i contest siano un modo super divertente di ottenere un design.
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