Señor Sangria Shipper/Case Design

Cibo e Bevande

We are a ready to serve bottled sangria. The reason why we started our company was that there was not a bottled sangria on the market that tasted home made. Click on the link below to watch a video to learn more about us: http://senorsangria.com/about-us/ Sangria has a fairly broad appeal. So our audience are folks who are looking to entertain. That's why sangria is so popular in the summer. There are a lot of people getting together for BBQ's, parties, dinners, etc... But sangria is also something that is enjoyed in November and December. During the fall and winter months there are many holidays. It starts with Halloween when people start to get together and throw parties and then it continues on through Thanksgiving, Christmas, New Years and all the events in between. Ultimately sangria is about getting together with good friends and creating memories that will last a life time. Our sangria comes in 2 styles (Red & White)... https://www.dropbox.com/s/f4bupeii7qbqxp4/BottleShot_Double-transparent.png?dl=0 We also have 2 sizes to our bottles (750ml & 1.5L)... http://i1.wp.com/www.drinkhacker.com/wp-content/uploads/2009/06/senor-sangria.jpg So we have a total of 4 SKUs (2 red sizes and 2 white sizes) ----- WHAT's SO SPECIAL ABOUT OUR SANGRIA ----- Our sangria is currently the only bottled sangria which uses unfiltered fruit juice. All of our competitors use flavors and taste more like a sweet wine. Our sangria is not overly sweet and has a great mouth feel. As our bottle sits you will see that the juice/pulp settles down at the bottle. You need to give the bottle a good shake to mix everything up. There is no other sangria that you need to do that with. ----- ANOTHER VIDEO ----- Here is a different video that shares our story. When viewing this video keep your eye on the sangria when it is poured into the glass. You will see our white sangria looks like OJ because we use mango, pineapple, apple, OJ, lemon and lime in the bottle. http://vimeo.com/42803887

Our current challenge is that our case (the box that holds our sangria) is just white. There is no design to it. Below are some links to photos to show you the problem: https://www.dropbox.com/s/3yz1tspiuqux08m/06_18_2014%20-%20Bottle%20King%20East%20Windsor.JPG?dl=0 https://www.dropbox.com/s/vtq7wxdgb2yeo56/06_27_2014%20-%20Bourbon%20Street%20-%20Pallet%20Drop.JPG?dl=0 https://www.dropbox.com/s/2a6fokq3h6wlnj1/05_30_2014%20-%20Joe%20Canal%27s%20Castle.jpg?dl=0 https://www.dropbox.com/s/81zf4ne13imf9hv/04_10_2013%20-%20Whole_Foods.jpg?dl=0 https://www.dropbox.com/s/h1qk9gbtps2d7fv/12_06_2012%20-%20Buy%20Rite%20Matawan.jpeg?dl=0 As you can tell from the photos we are able to get some nice stacks of our sangria on the liquor store floor but the cases do not do anything to attract the consumer to come over. All we do today is throw on an extra label from our bottle onto the case to help us understand what is in the case. This does not do justice to the nice label design we have on the bottles. ----- THE GOAL OF CONTEST ----- We need a case designed to capture people's attention when they are walking by. We want them to stop and pick up one of our bottles of sangria from the case. ----- PROJECT REQUIREMENTS ----- - We need one design that can be applied to all 4 boxes - We do not need a design on the top or bottom of the boxes - We are looking for a clean but yet attention grabbing design - The design will require 2 colors plus white from the box (3 colors total) - On one of the narrow sides of the boxes there will need to be an area where a sticker will be applied to identify the type of sangria which is in the box. The information that will appear on that sticker are Bottle Size, Name of style (Classic Red or Classic White)... Please note the design of that sticker that gets applied to that area is not part of this contest. But you will need to decide how big of an area to leave for this. ----- 750ml BOX DIMENSIONS----- - Length - 12 and 1/2 inches - Height  -  12 inches - Width  - 9 and 1/2 inches ----- 1.5L BOX DIMENSIONS----- - Length - 12 and 1/2 inches - Height - 13 inches - Width - 8 and 3/4 inches The sizes of the cases are slightly different. We do not need 2 separate designs for each. I feel like I might be savvy enough to be able to scale the design from one box to the other. Below are a couple of links to some case designs which we liked for their clean approach: http://media-cache-ak0.pinimg.com/736x/47/9f/d1/479fd1561f3aa7955f93410a802dd014.jpg http://beetlecreative.com/wp-content/uploads/2014/01/Best_Wine_Shipper_Carton_Design_a.png

----- SALES SHEET ----- Below is a link to the front and back of our sales sheet. The reason why we included this here is that many folks like the front of our sales sheet. They like the energy it eludes: https://www.dropbox.com/s/1y1idbnrgtcjy7t/SalesSheet_SenorSangria-01-Front%20Small%20Batch.pdf?dl=0 Here is the link to the back of our sales sheet. It's not as exciting as the front but I wanted to include it because it has a summery of our story. https://www.dropbox.com/s/n76r8swn3rba9c6/SalesSheet_SenorSangria-02-Back.pdf?dl=0 ----- LABELS ----- https://www.dropbox.com/s/1ttnhhp3l3xrbw3/SenorSangria_Red_Sangria_750ml.pdf?dl=0 https://www.dropbox.com/s/vfvqf44dlvxo1wh/SenorSangria_Red_Sangria_1.5L.pdf?dl=0 https://www.dropbox.com/s/kwlvlfmpyj3vsfm/SenorSangria_Red_Sangria_Capsule.pdf?dl=0 https://www.dropbox.com/s/4if19z48c3yjhhx/SenorSanrgia%20White%20Sangria%20750ml%20Label.pdf?dl=0 https://www.dropbox.com/s/ob85612q1lr3vs8/SenorSanrgia%20White%20Sangria%201.5L%20Label.pdf?dl=0 https://www.dropbox.com/s/1q5uidy8trfeo41/SenorSangria%20White%20Sangria%20Capsule.pdf?dl=0 ----- DESIGN CONCEPTS IDEAS ----- Below is a list of some concepts to possibly stimulate your design creativity on a them for the cases. The concepts I lay out below are things that are keys to our sangria being very good. --- UNFILTERED... There could be a play between the fact that we use real juices and never filter our product. So it is all natural and there is separation --- SMALL BATCHES... We make our sangria every single month and in small batches. That helps keep our sangria fresh. --- AUTHENTIC/BOOT STRAP... not as in the shoe but in the form we've started our business. I sold my home and threw all the money into this business. I quit my job to focus on this 100%... We are real folks compared to our competitors which are mostly larger corporate companies without any face to them. ----- GOOGLED SHIPPER DESIGNS ----- Below are 2 designs I came across when I was googling for some design ideas. What I like about these 2 designs is that they are simple and clean: http://media-cache-ak0.pinimg.com/736x/47/9f/d1/479fd1561f3aa7955f93410a802dd014.jpg http://beetlecreative.com/wp-content/uploads/2014/01/Best_Wine_Shipper_Carton_Design_a.png

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