Portfolio
:format(webp)/99designs-contests-attachments/113/113334/attachment_113334827 "The design was kept minimal and light to make Grace Elliots beautiful artworks pop. Rectangular structures are used throughout to imply luxury and an elegant feel while subtle dynamic elements infer artistic qualities such as creativity.
The first call to action is to \"View Portfolio\" as this is where visitors will see how talented Grace Elliott is. Consequently the call to action in the portfolio section is to \"Contact Grace\". This logic follows in the section with her statement.
The porfolio section is built around two themes of Grace Elliotts art. This will enable the visitor to get a sense of the thinking and stories behind Grace Elliotts art. Something that is likely to increase the value of her art even further.")
:format(webp)/99designs-contests-attachments/113/113064/attachment_113064844 "The idea is based on gardening shovels, shaping into a flower and a cross, signalling gardening and care.
By by combining a symbol that quite literally expresses gardening and care, with a name stating this as well, there is an element of repetition established. This increases perception, recognition and ultimately memorability.")
:format(webp)/99designs-contests-attachments/112/112944/attachment_112944099 "Concept: The algorithm for the AI of an autonomous car is assessed and shaped by openGENESIS such that the car can follow roads by itself. Hence the logo design depicts roads that are being shaped.
Colors: Dark Blue indicates safe and mature technology. Light Teal indicates moving-forward and breaking new ground. Last but not least Light Grey also indicates safety, further enforcing the maturity needed when working with authorities.
Shapes: Edges are sharp to indicate accuracy (both as a company and what the end product of the car must deliver). The symbol is build only from triangles, giving a geometric feel that leads the mind to simplicity and quality.
Typography: Space Mono is a sans-serif font. It's inherently moderna as a sans-serif font, as well as slightly futuristic in its treatment of a few letters such as the \"N\". Leading the mind to technology and breaking new ground.")
:format(webp)/99designs-contests-attachments/112/112269/attachment_112269376 "Brief: Newport.marketing wanted a logo that would fit their clientele of non-profit organisations, strategic marketing service and location of Newport Beach.
Conept: I identified the sailboat as a fitting symbol. The sailor is common in Newport, the sailboat is a responsible way of travelling (likely to resonate with non-profit organisations) and the sailor must be strategic in his endeavours (the service of newport.marketing)
Design:
- Lively and dynamic shapes to depict the ambition and creative sensitivity of a marketing firm.
- Sans-serif fonts to contrast effectively with added dynamic shapes and to give a modern feel.
- Light sandy yellow brings the thoughts to Newport Beach and openness to new clients and challenges.
- Dark Blue indicates reliability and safety.")
Chi siamo
UX/UI/Graphic Designer based in Sweden.
Driven by the creative challenges of design projects. Always establishing a great creative concept from my clients visions to build my designs from. This is the voice of the design and what end users should get without effort. Voice by visuals.
Utente dal:
22 ottobre 2019
Recensioni
"Second time working with Simon, great work!"
alice.tsimara
recensione lasciata circa 4 anni fa
"Great to work with, with good understanding of the brief requirements and communication."
alice.tsimara
recensione lasciata circa 4 anni fa