Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/4420758/bcc207ee-1314-4dfb-94a0-53fee0b61980 "I decided not to use direct associations in branding and fill the style with figures of cupcakes, cakes, baker's hats and other things. The elements embodied the feelings, emotions and vibe of the whole community - the pastry chef and her clients.
We tested the graphic parts of the logo with a focus group. First of all, we had to test the readability of the symbols. But we also saw the success of the decision to make the graphics variable. We discovered that different people were fascinated by different symbols and each one highlighted their favorite. And this is a very good communication tool with the client.
I decided to solve the problem of market glut by developing brand merchandise. I created branded matches to add to each order, and thus increase the mention in social media. For such a business it is very important to be mentioned in publications, because that is where the main flow of customers comes from.")
:format(webp)/99designs-work-samples/work-sample-designs/4420758/c8b603c8-89c8-47dd-a214-da460d70251a "I designed a compelling logo and visual elements that formed the cornerstone of the restaurant's brand identity, seamlessly applied across signage, uniforms, packaging and interior design elements. Played a pivotal role in creating on-the-spot visual appeal that attracted significant customer attention and foot traffic, contributing to an unexpectedly high turnout on opening day despite the absence of pre-launch advertising (30% more compared to their other facilities).
More about this case: https://www.behance.net/gallery/216429335/Fast-casual-restaurant-Shavva-Brand-Identity")
:format(webp)/99designs-work-samples/work-sample-designs/4420758/3b7f3c42-c544-4a94-afb1-dda731c32895 "The task of the project was to create lettering that embodies the two main meanings of the brand - \"rapid and funky\". Slanted letters epitomise quick service.
Segmented target audience I highlighted the main characteristics: modern, dynamic, actively socialising, appreciate the opportunity to eat delicious and balanced meals at any time of the day and not spend a lot of time on it.
With the color and style of lettering I tried to convey this simplicity, friendliness and flexibility - the main ideas around which the communication between the brand and the consumer will be built.")
:format(webp)/99designs-work-samples/work-sample-designs/4420758/32e591e6-a0e6-463a-be71-3d768f50f29e "Packaging for drip coffee")
:format(webp)/99designs-work-samples/work-sample-designs/4420758/36f6cd03-adb0-4aee-9fa3-7f0aa176d45f "Zest coffee roasters is a brand with our wide variety of expertly roasted beans.
The brand chose the name Zest as a metaphor for the wide range of roasts with various shades of flavours.
To embody the zesty and cheerful mood of the logo we chose the fennec fox figure.
Font and graphic element resonate along the line vector. A typographic logo is easy to use without a graphic logo that can be easily substituted for collaborations or rebranding.")
:format(webp)/http://s3.amazonaws.com/projects-files/187/18746/1874629/1f431df4-4ea3-4106-859d-6857288e9970.png "Label design for Unbound Brews coffee beans plus mockups and generative background.")
:format(webp)/http://s3.amazonaws.com/projects-files/191/19103/1910380/5d3cb11a-40f3-4ef6-8db3-ebf0ae92f43d.png "I designed a distinctive logo, highlighting the brand’s deep respect for the coffee industry, its farmers, and the rich 1,200-year history of coffee from farm to cup. The logo captured the essence of the brand’s values and vision, resonating with both consumers and industry professionals. The farmer's face is completely hidden behind a hat, making the character gender neutral, as plantation work knows no gender.")
:format(webp)/99designs-contests-attachments/154/154704/attachment_154704382)
:format(webp)/99designs-contests-attachments/152/152796/attachment_152796517 "Up the Creek is a family owned vineyard growing chardonnay grapes. They have a small creek flowing through their property, lined by oak trees. To emphasise this authenticity, I captured the creek framed by the bottle. In the original design, the bottle was edged with oak sprigs. But in order not to mislead the consumer, we decided to replace them with grapevines.")
:format(webp)/99designs-work-samples/work-sample-designs/4420758/3d6fa66c-fcef-41c5-b4d1-471fe9ea0144 "Startup Scanvin is a service for used car buyers.
The goal of the project was a minimalistic identity that can be used on various platforms. In developing the logo, I used the association with a turn of the road with a dividing strip, because buying a car in the secondary market is sometimes a thorny path. And to emphasise the technical features of the service, I depicted the strip itself as a “thread” of a neural network. The color was chosen based on the preferences of the client.")
:format(webp)/99designs-work-samples/work-sample-designs/4420758/a01c94f1-84de-437c-98c7-ec2d333139e3 "The target audience of the adder smm bureau is a wide range of brands and entrepreneurs, so the corporate identity is balanced between modern and classic.
Slender font elements position the brand as reliable, professional and innovative at the same time.
The color palette combines the confidence of deep blue with the creativity of vibrant green.
The main font logo complements the illustrative one. The brand name Adder (in the sence of ”grass snake”) is a symbol of agility.
With a not too high contrast between the color of the background and the logo, as well as the curves of the body of the snake, I wanted to convey the nimble nature of the smm agency, deftly manoeuvring between marketing trends, choosing the best solutions for their clients.")
:format(webp)/99designs-work-samples/work-sample-designs/4420758/a7f5deb8-54f4-40a9-99d0-9ff25360efa1 "The Peek company provides yacht charter services. Target audience - married couples.
It was necessary to emphasise status and courage, combined with calmness and reliability in the image of the brand. That's why I chose a font that combines clean and strict lines with smooth curves, bringing together seriousness and ease.
I saw an opportunity to beat the brand name and add a graphic element to the logo by arranging the letters to look like binoculars.
The color in the brief was declared green, and the most logical here is the color of the sea wave, which perfectly emphasises the status of its depth.")
Chi siamo
Creative and versatile graphic designer. I develop impactful design solutions for people & business. I'll help unlock the potential of your brand, create space for communication with consumers and convey the values of the product.
Utente dal:
30 ottobre 2020
Recensioni
"Anna's work is top notch and we will continue to work with her on future projects!"
Cliente anonimo
recensione lasciata 2 mesi fa
"Fantastic work by Anna, we continue to work with her on other projects"
Unbound Brews
recensione lasciata 5 mesi fa
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"Such a pleasure! Great problem solving skills, clearly demonstrated prowess of the craft & is willing to troubleshoot. Thank you so much and looking forward to working together again in the future."
Cliente anonimo
recensione lasciata 9 mesi fa
"Anna continues to impress us — She has a great eye and is wonderful to work with. Her expertise really shines in all phases (from initial brainstorm, to execution, to incorporating feedback). Do not hesitate to reach out to her:)"
Cliente anonimo
recensione lasciata 9 mesi fa
"Anna was absolutely phenomenal throughout the entire design process. She clearly demonstrated her creative edge during the initial submissions, and followed through by providing several iterations that showcased her understanding of our vision for the d..."
Cliente anonimo
recensione lasciata 12 mesi fa