Portfolio
:format(webp)/99designs-contests-attachments/146/146486/attachment_146486211 "I made this simple mark using an abstract L and an abstract 1 which are intersecting. At the same time, the 2 shapes could be seen as 2 arrows facing each other, which would represent how collaboration and innovation get to meet in this project.
But this design uses another symbol to express a certain look & feel. More precisely, it is the + symbol, which stays for the addition of new people to the team of the client.
It is balanced, it is simple, it stands out and it's also versatile.
The name is a little bit rounded to make it convey that friendly side.
And I picked the colors to highlight the 'innovation' side of the platform.")
:format(webp)/99designs-contests-attachments/147/147266/attachment_147266679 "As you can see, the symbol is made of an open box that unveils a book. It is geometrical and symmetrical, so it will fit easily on every book cover.
It can be used both horizontally and vertically because it has 2 variations made for that reason.
The font is simple, easy to read, and rounded to make it more friendly/childish.")
:format(webp)/99designs-contests-attachments/147/147498/attachment_147498432 "The client wanted a hanger logo, so I designed the H letter as one. The rest of the wordmark stays consistent in terms of sharpness and proportions, conveying a premium look and feel.")
:format(webp)/99designs-contests-attachments/147/147343/attachment_147343720 "This wordmark smartly integrates the '5' between the letters.
Everything from the FORCE5 wordmark is custom made, so this proposal is authentic. I used a grid that helped me keep it sharp, giving it a professional, strong look & feel.
The 'Signature solutions' part is a very well known font - Montserrat - which is free to use and one of the greatest ones. I adjusted the distances between letters to create a better contrast between the main name and the tagline.
In terms of colors, I chose this special green because it stands out and it seems appropriate for the business category.")
:format(webp)/99designs-contests-attachments/147/147322/attachment_147322580 "This is a subtle hammerhead shark split into 2 Hs, which come from your initial letters.
As you can see, it is not too detailed, but enough to complement the name and make you think - Aha, that is a hammerhead shark.
This minimal approach will help you use the logo in any size - big or small - on any material or application.
In terms of colors, I picked a saturated, but medium blue. Of course, I can adjust that if you think there are better options.
The font is one of the best ever created, Montserrat, and it is free to use, of course. I played with the thickness and the letter distances of the second word so that it also stands out nicely, but without being too distracting.
To help you imagine your future brand easily, I placed a t-shirt and the caps using the visual identity.")
:format(webp)/99designs-contests-attachments/146/146196/attachment_146196251 "This concept is a combination between the letters D and B.
It is more abstract, yes, but it is also clean, professional, serious and it kind of conveys that 'just ring a bell' idea you mentioned. The star pattern contributes to that.")
:format(webp)/99designs-contests-attachments/146/146483/attachment_146483448 "I subtly introduced the 1 between the L and the U, but at the same time I used the T to create the H.
Of course, it was made from scratch on a grid, and that's how I created this geometrical, symmetrical wordmark.
To make it more warm and friendly, but still keep its' professional look, I rounded the corners a little bit.
Of course, the L and the 1 alone wouldn't be legible on a black and white background, so for the logo mark I simply reflected the L. Now the mark is not only distinctive in its' own way, but is also more powerful and balanced.
When it comes to colors, the sky is the limit here. We can use a lot of combinations - 2 colors, 3 colors, gradients, black&white, anything.
I thought of yellow because of the warmth & friendly attributes mentioned in the brief, while blue stays for the innovation part. The contrast between blue and yellow is very good from a design point of view, but as I said, I am open to your suggestions.")
:format(webp)/99designs-contests-attachments/146/146187/attachment_146187403 "This concept came from trying to incorporate the XDB letters into one bold, distinctive, memorable symbol.
Its shape is really appropriate considering the industry - design build services - because the lines are only oriented using 45 and 90 degrees angles. This already tells them (business owners, corporate entities) that you do work that's close to perfect. Not to mention that inside the symbol, you can find a subtle right-oriented arrow, which speaks about how the company will constantly evolve and progress.
This mark is very versatile as you can see - it works on black, on white and on color. This means you will be able to use it in any given context - print, online, etc.
The font is really good for futuristic, modern businesses, which I think is the case.")
:format(webp)/99designs-contests-attachments/144/144301/attachment_144301351 "This proposal was inspired by the brief - the initial product is a puzzle. So I created a simple mark using the initial C that is part of a puzzle, a more abstract one.
I think this proposal is appropriate for a software company and it can be used in all sorts of contexts and sizes because it is square-shaped and simple enough to be recognized anywhere.")
:format(webp)/99designs-contests-attachments/147/147572/attachment_147572573 "The symbol is made of 4 DNAs which intersect, creating a rhombus. I think this speaks both for the activities in the field of biomedical innovations, and for the idea of a hub - a place where people intersect.
From a design point of view, the logo is balanced and symmetrical, which is another plus.
On the bottom left corner, you can find more color variations which suit the project and have good contrast. Of course, the colors are also aligned with the brand guidelines.
On the bottom right corner, you can find a version which contains the full name for the situations where the brand needs it.
And to envision how this would come to life, I included an application on top of it all.")
:format(webp)/99designs-contests-attachments/147/147355/attachment_147355581 "The main symbol is made of a combination between wheat (agriculture) and a subtle willow tree above it.
The badge from the top left also has almonds on the left and on the right, while the font circles around it all.
This logo can be used in many forms - badge (top left), standalone (top right) horizontal version (bottom left), vertical version (bottom right).
I also included a mockup to help you see how it will look like.
In terms of colors, I chose something that has a connection with the symbols mentioned in the brief, also creating a friendly look and feel.")
Chi siamo
I am a branding specialist with 7+ years of experience in communication and marketing. I worked for 3 years in big advertising agencies while studying these fields (bachelor & masters degree). Currently, I am self-employed and am focusing on simple & memorable logo design, brand strategy and branding.
Utente dal:
23 gennaio 2023