Portfolio
:format(webp)/99designs-contests-attachments/155/155512/attachment_155512030)
:format(webp)/99designs-work-samples/work-sample-designs/2212465/a9c153ba-1ddb-4fc3-8c33-b69ab98a63da "A home construction client sought a clean, modern logo that reflected the high-end quality of their homes. Inspired by a local landmark, they wanted the imagery to honor this connection while emphasizing their focus on homebuilding.
I began by designing a simplified home shape as the centerpiece, then incorporated elements of the train trestle and the flowing river below to tie in the landmark inspiration. The consistent line weight throughout the mark ensures a modern, icon-like appearance, avoiding the varied line weights typical of classic illustrations.
The all-caps, stacked wordmark with generous spacing adds to the logo’s light and airy feel. At the client’s request, the word “HOMES” is bolded to clearly communicate the company’s focus.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/33e7f4ab-f0e2-47c8-9e8b-0091775bf7fb "When designing the Paper Bag Boutique logo, I aimed to balance elegance and approachability. Centered on the bold “PB” monogram, I incorporated a flowing leaf motif to add a natural touch, symbolizing growth and authenticity while creating a soft contrast to the strong typography.
To complete the design, I framed the monogram in a circular layout for harmony and used soft pastel tones for a sophisticated yet inviting feel. The minimalist aesthetic ensures versatility while reflecting the boutique’s thoughtful and refined identity.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/64db8fe8-b20c-4123-9980-92766982a666 "Will You Survive? is an online interactive horror game where players make choices that determine the direction of the story, with each decision potentially leading to life-or-death outcomes. The goal is to survive and avoid being killed by a serial killer, but wrong choices bring players closer to death.
Inspired by 80s slasher films like Halloween and Friday the 13th, the game offers a thrilling, cinematic experience with multiple endings. The logo, featuring a knife-shaped \"I\" and blood splatter, symbolizes the danger and unpredictability central to the game.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/0b18473a-aa87-413f-acec-5fa05aec657e "For The Spark Foundation of Lloydminster, I designed a logo that symbolizes new beginnings and the strength of community. The mark features a spark at its center, representing the foundation’s mission to ignite positive change. Encircling the spark is a ring of homes, emphasizing the focus on creating safe, supportive housing and fostering collaboration. The design conveys warmth and optimism, aligning with the foundation’s vision of building a brighter, more inclusive future.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/dc991587-7b54-4169-97e3-bd3734808ffc "For Sky Lab Productions, I designed a logo that blends quirkiness, boldness, and a sense of nostalgia with a forward-thinking edge. The icon features a monkey in an astronaut helmet, a nod to the early space experiments, symbolizing both humanity’s origins and its boundless future. The oddly skewed text layout adds a dynamic, unconventional feel, evoking upward and forward movement. This playful yet bold design captures the company’s creative spirit while ensuring it stands out and resonates with its vision of exploring uncharted territories in storytelling.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/71e49dba-2d3c-4498-bdfd-0af0f908abbc "For Camp Readyset, I created a logo that captures the camp’s mission of fun, education, and inspiration for kids. The design features a lightbulb-shaped hot air balloon soaring through the sky, symbolizing imagination and the limitless potential of ideas. Friendly and playful, the logo reflects the camp’s uplifting atmosphere while encouraging kids to dream big and reach new heights. It’s designed to feel approachable and inspirational, perfectly aligning with the camp’s goal of setting children up for success.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/397857fe-b800-468e-ba52-d990aa7522a2 "For Iron Spike Construction, I designed a bold, attention-grabbing logo that embodies toughness and masculinity. Using a condensed font in black on yellow, the design conveys strength and reliability, while the use of negative space creates a striking visual element—a spike cutting through the middle of the “S.” This detail reinforces the company’s name and adds a unique, dynamic edge to the logo. Additionally, I created standalone badge designs featuring the “S,” providing versatile branding options that maintain the same bold and rugged aesthetic.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/5d1f0327-bff8-4889-9c50-d145a6c1dbbf "For Anna Hurshann’s real estate logo, I aimed to create a design that felt modern, friendly, and welcoming—perfectly aligned with her approachable brand. Using a soft pastel color palette, I crafted a monogram that combines her initials into the shape of a house’s roof, symbolizing her work in real estate while maintaining a clean and inviting aesthetic. The result is a logo that’s both personal and professional, striking the right balance between warmth and sophistication to resonate with her clients.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/ccbe86ec-6a48-4d71-a6ee-2de2f91515c7 "For Halifax Pop Explosion’s 25th anniversary, I set out to create a logo that celebrated the festival's bold evolution while staying true to its roots in the grunge and paint-splatter aesthetic synonymous with the brand. The design balances this raw, edgy vibe with a more modern, polished approach, reflecting the energy and legacy of the event. I also crafted a separate wordmark featuring the initials “HPX,” a nod to the name locals affectionately use, ensuring it felt just as iconic and versatile. The logo was designed with adaptability in mind, working seamlessly across various bold color combinations to maintain its impact in any context while amplifying the festival’s vibrant identity.")
:format(webp)/99designs-work-samples/work-sample-designs/2212465/37f63b82-34a0-40c9-b6f6-29118c952469 "For Brass & Thread Thrift Co., I designed a logo that reflects the brand’s high-end thrift store identity while maintaining a sense of elegance and craftsmanship. The focal point is the ampersand, creatively formed using a needle and thread to symbolize the brand’s connection to quality and detail. Open spacing throughout the design adds a light, airy feel, ensuring the logo feels refined and approachable while perfectly aligning with the store’s sophisticated yet inviting aesthetic.")
Chi siamo
As Creative Director at a leading interactive studio, I bring 20+ years experience in UX/UI design, crafting award-winning digital experiences. I’ve collaborated with top brands like Sesame Street, Paramount, Nickelodeon, IBM, and Cartoon Network.
Outside work, I design logos with refined typography and smart use of negative space, focusing on thoughtful, timeless designs. I prioritize clear rationale over fleeting trends to ensure clients achieve their goals.
Utente dal:
19 novembre 2015